I struggle with perfectionism.  I work on things sometimes far too long before I pull the plug and let them fly.  I decided late last week not to do that with my website and brand relaunch.

And, it’s funny.  I expect my life to be a work in progress. I welcome it. I love learning and growing and daring to be.  I view my life like the shore-line… constantly changing. And, even in the more perfect conditions, my business and life are changing and far from “finished”.

Today, I am launching Amy Kazor VA on Amy Kazor.com. This comes after a decision late last year to pour more of myself into my brand and my website.  That meant ditching “Accomplish VA”, (even though it remains my legal name for now) and registering Amy Kazor VA.  It also meant taking a deep long look at my content.

It’s a process, really; one we all go through as business owners.  We occasionally have to look over how we are representing ourselves out in the world and determine whether or not it reflects reality.

My old site wasn’t dishonest, don’t get me wrong. It simply represented my business as it was when I launched it in 2008.  Sure, I made updates over the years, but it just began to feel disjointed. As I began to reviewing things last year, it felt like a too-small-shirt and I decided I needed a new one.

When I went to St. Thomas in November, I took over 600 photos.  The people on the beach often looked at me funny as I snapped shot after shot of the water.  But, I wanted my own art on the site. After some guidance from my friend and business coach, Anastacia Brice, I went to the place that most inspires me to find that.  I tried to weave a feeling into the site through that art.

I worked with the amazing Tami Savage.  She listened to me talk about the way I wanted the site to feel, and she nailed it. She built the most beautiful framework, don’t you agree?

My new logo is a collaborative effort, finally nailed for me by “design intuitive” Susan D. Johnson.  It was in the redesign of my logo that it became clear I had outgrown “Accomplish VA” and was ready to use my own name. At first it was a little unsettling.  Then, slowly, as the logo took shape… changing my business name to Amy Kazor VA was like putting on my favorite old sweatshirt. It just felt right.

So, it is with joy I launch my new site today.

It is not perfect. I still have a video to record for my landing page, some more of my work to represent in a portfolio page, and probably some typo corrections to find.

But it is me.
Totally, one-hundred-percent, and unapologetic-ally me.
Me living my amazing life as an entrepreneur.
Me growing into the woman and person I have become.
Me supporting the most fabulous business owners…
and me…

…living by a standard of grace, not perfection.

Do you struggle with perfectionism?

Where can you step out of your comfort-zone and grow into your dreams just a little bit more today? I’d love to hear from you.